Hertz Global Holdings reported worldwide equipment rental revenues were $268.2 million for the first quarter of 2011, a 13.2% increase from the prior year period.

Adjusted pre-tax income for worldwide equipment rental for the first quarter of 2011 was $10.2 million, an improvement of $15.2 million from a loss of $5.0 million in the prior year period, primarily attributable to the effects of increased volume and cost management initiatives.

Hertz said worldwide equipment rental achieved an adjusted pre-tax margin of 3.8%, and a corporate EBITDA margin of 34.1% for the quarter.

The average acquisition cost of rental equipment operated during the first quarter of 2011 decreased by 0.8% year-over-year and net revenue earning equipment as of March 31, 2011 was $1,687.1 million, a 1.0% decrease from December 31, 2010.

Commenting on the equipment rental segment, company CEO Mark P. Frissora said, “HERC continued to rebound from a three-year recession, generating double digit revenue growth in a quarter for the first time since the last quarter of 2006.”