Hitachi Capital America Technology Finance launched a new website that compliments the company’s financing solutions to value-added resellers (VARs) and focuses on universal branding and website navigation.

The launch of the new website – www.hitachitechfinance.com – is an important element of Hitachi Technology Finance’s rebranding campaign to promote their new name with a more focused product offering to their core client base, VARs and technology vendors. Formerly known as Global Technology Finance, Hitachi Capital America Technology Finance provides transformative flooring and lines of credit.

“Our new website is consistent with other Hitachi companies and allows us to better explain what we do and who we are,” said Technology Finance President Paul Stemler. “I started this company more than 20 years ago because I saw a gap where traditional financing isn’t always a perfect fit. Our company has evolved and it’s only fitting that our online presence did as well.”

“We’ve worked diligently over the years to offer a solution that fits a unique market need,” said COO/CFO Steve Weislogel. “Our non-bank offering focuses on the credit worthiness of our VAR partner’s end customer, which allows our market offering to be covenant light, flexible, and cost effective. And with the completion of the website, we can now fully align our complete product solution online.”

Hitachi Capital America Technology Finance, formerly Global Technology Finance, is national finance company specializing in technology reseller finance and revenue cycle services. The company was established in 1998 and was acquired by Hitachi Capital America in 2019. Since its inception, GTF has funded more than $13 billion in transaction volume.

Hitachi Capital America is an independent, diversified leasing and financial services company providing financing to commercial businesses and other Hitachi companies in the United States. It offers a variety of senior secured financing solutions with a focus on truck, trailer, and floorplan financing; trade financing; funding and portfolio services; structured and technology financing; vendor financing; and asset-based lending.