IronPlanet Sells Record $93.8MM at Florida 2016 Cat Auction



IronPlanet, an online marketplace for selling and buying used equipment and other durable assets, sold more than 2,350 items for $93.8 million in gross merchandise volume, or GMV, at its Cat Auction Services unreserved public auction in Kissimmee, FL, last week. GMV from IronPlanet’s five-day sale held from February 8 – 12, 2016, increased 95% over GMV of $48 million for its three-day sale in February 2015.

“This year’s Cat Auction Services Florida sale was our largest auction ever, with unprecedented support from our customers. The fact that we nearly doubled GMV versus our sale last year clearly demonstrates the power of our marketplace and the global reach of our online platform,” said Gregory J. Owens, IronPlanet chairman and CEO. “The industry recognition and groundswell of support from all of our sellers, including Cat dealers, Volvo, Komatsu and other dealers, as well as major OEMs was fantastic. We had planned for great things, and indeed, IronPlanet changed the Florida auction landscape this year.”

IronPlanet had record attendance with more than 100,000 unique online attendees from 175 countries in addition to more than 1,100 registered bidders onsite. Equipment received international bids from bidders in 48 countries.

IronPlanet expanded its annual Florida auction to a fifth day this year in order to accommodate the many sellers who wanted to sell in this event. The auction showcased equipment from leading OEMs, construction and rental companies, dealers and national retailers, including Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie, Wal-Mart and more.


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