Key Equipment Finance Promotes Martin to VP, Leasing & Vendor



Key Equipment Finance promoted Jen Martin to vice president of leasing and vendor program support. Martin will oversee the newly combined leasing programs and vendor performance teams, which includes the company’s NextGen project.

Combining leasing programs and vendor performance will streamline Key Equipment Finance’s efforts to make it easier for clients to do business with the company. The Key Equipment Finance NextGen program is an important part of that initiative. NextGen is a digital transformation project with the goal of developing more tools that help employees create a better experience for clients through smarter technology integrations.

Martin’s team will also be responsible for business systems improvements, vendor onboarding and vendor performance, and leasing effectiveness, among other programs focused on customer interaction.

“Jen’s tenure with the company and experience with both vendor programs and originations makes her uniquely qualified to lead the teams responsible for making it easier for customers to interact with us,” said Sarah Palmer, senior vice president of Key Equipment Finance’s underwriting and leasing programs, to whom Martin now reports. “I look forward to working with her in this new role.”

Martin joined Key Equipment Finance as originations manager in 1995 and has held positions of increasing responsibility at the company over the past 24 years. Most recently, she served as vice president of originations.

Key Equipment Finance has been in the equipment finance business for 45 years and is one of the largest bank-based equipment finance providers in the U.S.


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