Leica Geosystems launched a technology-driven equipment financing solution for its customers called APPROVE.

APPROVE, which integrates financing options into Leica’s website and all points-of-sale, was developed by KWIPPED, a technology firm specializing in B2B equipment sales and e-commerce.

“Many of our online customers appreciate having the option to conserve cash by leveraging affordable monthly finance payments, and APPROVE allows us to present financing payment estimates and a user-friendly digital application next to every product,” John Rowles, e-commerce manager for Leica Geosystems, said. “We also like that this will be a fully-integrated, Leica-branded financing experience for our customers, so instead of sending them away to lender websites, they can easily apply from our website and stay engaged with our brand from start to finish.”

APPROVE financing deals are funded by a network of lenders that compete to earn customer business. The network allows three lenders to work each application at a time, and a data-driven algorithm matches customer applications with those lenders most likely to give an approval and offer optimum rates.

“APPROVE’s lender network can approve applications across the entire spectrum of business credit profiles, from prime credit to subprime credit and everywhere in between,” Rowles said. “Now we’re able to get more applications approved, and that means more sales and more satisfied customers.”