Eastern Funding’s Macrolease division, an equipment lease and financial lender to the wellness, fitness and nutrition industry, selected Ivory Consulting’s SuperTRUMP to model and price its pre- and after-tax finance products, such as fair market value leases, $1 buyout leases and municipal leases and loans.

“Macrolease’s founding principle is that for businesses to prosper, they require finance products that go beyond generic, off-the-shelf offerings. Instead, we offer ample opportunities for customization,” Paul Vecker, chief revenue officer of Eastern Funding and president of Macrolease, said. “SuperTRUMP’s ability to produce bespoke finance solutions empowers us to think creatively and approach non-standard opportunities that require specialized attention with agility and confidence.”

“With its agile and innovative approach to financing solutions and a strong focus on customer service, SuperTRUMP is the ideal tool for Macrolease to gain a competitive advantage in its niche market,” Edmund Wong, director of sales operations at Ivory Consulting, said. “Adoption of SuperTRUMP by lessors leads to greater customer satisfaction and increased profits, as sales representatives can leverage the numerous intricate structuring options offered by SuperTRUMP to formulate customer-specific financing solutions.”