Manufactured Raises $13MM to Expand Inventory Financing, Adds Ivanova as Head of Finance



Manufactured, an end-to-end manufacturing, finance and distribution company, raised $13 million from Tenacity Venture Capital and TriplePoint Capital, bringing its total raised capital to $16 million, to expand its inventory financing solution for consumer brands.

“Inventory is the most misunderstood financial asset in the world. It looks like an asset on a balance sheet but is priced like a liability,” Pranay Srinivasan, CEO and founder of Manufactured, said. “The Manufactured platform eliminates inventory risk by manufacturing, financing and distributing inventory predictably, efficiently and affordably. These funds increase our ability to manage financial risk, mitigate uncertainty and boost revenue for our customers.”

“Manufactured is at the forefront of the biggest evolution in manufacturing and inventory since perhaps the industrial revolution,” Ben Narasin, founder and general partner at Tenacity Venture Capital, said. “I love bringing companies from the old era into the new internet revolution. As a fashion manufacturer in my prior life, Manufactured would have been a godsend to manage all the hard manufacturing and supply chain work. Now with Manufactured, brands can see an increase in profitability and operational efficiency.”

In late 2021, Manufactured released its inventory financing solution to help companies improve inventory reliability. Manufactured leverages its vendor network of more than 500 vendors across 20 industries in 25 countries to serve more than $600 billion of additional demand in industry verticals like healthcare, food and lifestyle products.

Zara Ivanova, newly hired head of finance at Manufactured, is spearheading this new initiative in addition to leading the finance department. She brings e-commerce business experience from Affirm and more than 14 years of operating experience in finance and capital markets.

“Our investors understand our unique value proposition connecting manufacturing and inventory financing,” Ivanova said. “This additional funding will allow us to make inventory financing readily available to more companies and build automation around credit underwriting and servicing.”


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