Manufacturers Bank, a subsidiary of SMBC Americas Holdings, a member of SMBC Group, will change its name to SMBC MANUBANK as it expands into new markets and industries, highlighting its decades-long affiliation with Sumitomo Mitsui Banking.
Earlier this year, the bank launched Jenius Bank, a digital division catering to U.S. consumers nationwide that offers personal loans with plans to provide savings accounts and a mobile app in the coming months.
“Manufacturers Bank has been a long-term contributor to the community, and the launch of its new consumer digital division, Jenius Bank, is one more way that we seek to add value for our customers,” Hiro Otsuka, CEO of SMBC Group in the Americas, said. “The rebranding of Manufacturers Bank demonstrates our commitment to building strong client and community relationships across SMBC Group.”
“We’re proud to be part of SMBC’s rich history and legacy of trust, strength and stability spanning more than 400 years,” Kazuhisa Miyagawa, chairman and chief executive officer, Manufacturers Bank, said. “Becoming SMBC MANUBANK will deepen that relationship and elevate our brand recognition among current and prospective clients including those in the Japanese business community.”
The SMBC MANUBANK branding will reflect the visual identity of SMBC Group companies around the world, at the same time maintaining unique qualities such as concierge service and access to local decision makers that differentiate the commercial bank from its competitors. While the name will change, ownership, management, and operations of the bank will remain unchanged.
“Our focus heading into the bank’s new era as SMBC MANUBANK is to be the Gateway to Growth for our clients, communities, and colleagues,” Sander Pruijs, president, Manufacturers Bank said. “We are and will always be client-first. Other exciting aspects of this transformation will see us streamlining our Commercial Banking processes, investing in digital technologies, and growing our product offerings to continuously enhance the client experience.”
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