Mitsubishi HC Capital America Targets AI Predictive Purchase Model

Mitsubishi HC Capital America integrated MuleSoft Robotic Process Automation (RPA) as part of its continuing digital transformation efforts.

More specifically, in a move to strengthen business development and customer retention, Mitsubishi HC Capital America embedded Mulesoft RPA to serve as an incremental catalyst to surfacing sales opportunities through its customized predictive artificial intelligence purchase model. Mitsubishi HC Capital America leveraged the technology to identify key customer milestones to make smarter and faster decisions, with MuleSoft RPA opening data across systems and devices to create enhanced digital solutions.

The company is using MuleSoft’s sophisticated bots — or robotic process automation (RPA) — to scan the company’s databases to identify customer behaviors to precisely time their needs with the right product and service offering.

“We are committed to making strategic investments in digital tools and processes to offer our customers maximum flexibility, speed and ease of access to our financial solutions and services,” Christopher Johanneson, executive vice president and chief digital officer at Mitsubishi HC Capital America, said. “It’s our mandate, and that of our parent company, to drive automation throughout the organization to provide a differentiated lending experience and enhance our business operations both externally and internally.”

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