Sudhir Amembal, an affiliate of Rinaldi Advisory Services and CEO of Amembal & Halladay, conducted a webinar on Feb. 13 entitled “Winning with Leasing!” The one-hour webinar attracted more than 200 equipment finance professionals representing a diverse group of attendees, including brokers, funding sources and service providers. The majority of attendees were from sales and marketing.

The overarching theme of the presentation was to provide guidance toward enhancing sales volume and profits. Topics covered included the myriad benefits offered by both finance and operating leases, how best to gauge customer needs, how to counter commonly encountered objections and what ideal attributes should be possessed by leasing companies to attract customers and outsmart competition.

The webinar, along with one Amembal presented in November 2023 entitled “The 30 Extraordinary Benefits of the FMV Lease,” is a part of a set of five e-learning courses.

“My desire is to make training available to the equipment finance community at extremely affordable prices so that companies can train far more of their staff than otherwise,” Amembal said. “Also, given that individuals generally seek to review material of and on, once purchased, the content of the courses does not expire.”