OneWest Bank, CIT’s Southern California retail bank division, opened its new West Los Angeles location, which features modern technology and a customized branch design.

“Our new branch reinforces our commitment to delivering an exceptional banking experience and empowering the diverse West Los Angeles community to meet their financial goals,” said Heather Ellison, head of Retail Banking at OneWest.

New features like redesigned ATMs, a digital bar where customers can charge their phones and laptops, and automated cash machines streamline many aspects of the branch experience, so staff can focus more on serving and interacting with customers. The design also incorporates environmentally-friendly elements like digital displays to cut down on paper usage, energy efficient lighting, and a water filtration system to reduce the use of plastic bottles.

OneWest hosted a ribbon-cutting event yesterday for customers, staff and public officials to celebrate and tour the new space. One notable aesthetic feature is a custom mural depicting well-known images of West Los Angeles neighborhood life. The piece is called Sepulveda Crossing, reflecting the location of the branch and the corridor of West Los Angeles. Seven local artists, including lead artist Roger Dolin, and six volunteer bank employees contributed to the 28-foot-long art piece. The event was also catered by Primo Donuts, a local neighborhood establishment owned by thirty-year OneWest Bank customer Ralph Primo.

As part of OneWest’s ongoing effort to empower customers to thrive, branch staff will soon introduce customized financial empowerment workshops based on its recently launched Personal Finance Empowered digital education platform offering free, customized modules for consumers of all ages.

“We’re passionate about serving the neighborhoods where we live and work,” continued Ellison. “And through programs like our financial literacy workshops, we’re thrilled to continue our efforts to support consumers across West Los Angeles.”