Rabobank and TELUS Agriculture, a global agriculture technology company, acquired Conservis, a company that integrates disparate farm technologies into one interface to manage the business of farming. Together, Rabobank and TELUS Agriculture will develop the Conservis farm management platform.
“As we continue to further digitize and idealize the ag lending process of the future, we recognize the value in the industry having a digital tool available for growers to link their agronomic and business data,” Berry Marttin, member of the managing board of Rabobank, said. “TELUS Agriculture’s deep specialization in digital agriculture makes them an ideal partner for us to facilitate the continued success and growth of agriculture’s leaders. With this investment, we look forward to partnering with them and leveraging their team’s expertise and technological integration across the food system.”
Conservis enables farms to organize data from different sources. Combining TELUS Agriculture’s portfolio of technologies with Rabobank’s knowledge and relationships across the food value chain, Conservis’ solution will aggregate a farm’s data into a single resource, providing the tools that a farm needs for supply chain validation, agronomic decisions, financial management and resource and inventory management.
“We believe that improving on-farm profitability and enabling the efficient sharing of farm data with trusted partners are foundational ingredients to ensure the sustainability and security of our food system,” Francois Gratton, executive vice president of TELUS and group president of TELUS Health and TELUS Agriculture, said. “Rabobank has an exceptional track record of supporting the financial health of farmers throughout the global agriculture community. Together alongside Rabobank and with the technology available in the Conservis platform, we will be able to make financial management of farms a more efficient process and unlock new opportunities for our customers across the food value chain.”
Since 2018, Rabo AgriFinance, a Rabobank subsidiary that serves agricultural producers in North America, has been a development partner for Conservis. Together, they have been working to enhance Conservis’ platform’s financial reporting capabilities. TELUS Agriculture will help enhance Conservis’ platform’s functionality while offering farmers the ability to access products and services through TELUS Agriculture’s Agricultural Data Exchange (ADX) and Agricultural Services platform (ASX).
Farmers on the Conservis platform own their data and will continue to control when business partners, including Rabobank and TELUS Agriculture, receive information.
“Predicated on trust and transparency, Conservis will continue to center around solving problems that matter for our clients,” Pat Christie, president of Conservis said. “The partnerships we’ve forged with companies like Rabo AgriFinance, Climate FieldView and John Deere serve one purpose only and that’s to empower the producer with one real-time, singular source of truth.”
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