Equipment dealers and rental and leasing companies can now source telematics devices and packages through Sandhills Publishing‘s Machinery Trader, TractorHouse and Truck Paper. As part of a partnership with RoviTracker, a transparency platform centered on the collection and utilization of data pertaining to heavy equipment, Sandhills Publishing will integrate data solutions that align utilization metrics with asset valuations to help equipment dealers and rental and leasing companies make strategic fleet management decisions.

RoviTracker’s technologies operate in the IoT (Internet of Things) space, collecting data from heavy equipment such as GPS location, engine run times, battery voltage, PSI, fluid levels, temperature, solar chargers, video and motion. That data then becomes accessible in real-time through transparency platforms and report generators that provide key insights into utilization at job sites, fuel transparency, equipment misuse and other crucial efficiencies and discrepancies.

The partnership will also take RoviTracker’s data a step further by integrating asset valuations powered by Sandhills’ FleetEvaluator, a valuation software that weighs real-time data against key market considerations and health-of-the-market indicators to generate accurate asset valuations.

“We’re excited to work with Sandhills Publishing because of its extensive presence, understanding and vision in the heavy equipment space,” said Alain Eav, CEO of RoviTracker. “This partnership offers our clients a quick, simple solution for asset valuations. In today’s markets, stale data is virtually useless; it’s an expense that weighs on the bottom line—similar to having old, exhausted machinery in the yard. Together, RoviTracker and Sandhills Publishing can provide a solution that allows dealerships and rental and leasing companies to make the most profitable decisions for their fleets.”

“Accurate asset valuations ultimately influence short- and long-term utilization strategy and the route to liquidation,” said Sandhills Publishing’s Moani Baumfalk, who is working with dealerships and rental and leasing companies to leverage these technologies to streamline data capture technology and fleet management tools for rental equipment. “Partnering with RoviTracker allows us to align that data with other crucial utilization and profitability metrics so that dealers and rental and leasing companies can access the real-time information they need to make smart business decisions and capitalize on market opportunities.”

In addition to the partnership between Sandhills Publishing and RoviTracker, Dynapac North America launched a used equipment website hosted by Machinery Trader. The website serves as a centralized online marketplace for used equipment for sale from dealerships across Dynapac North America’s dealer group.

“Our longstanding relationships with many Dynapac dealerships have allowed for seamless implementations that broaden exposure for Dynapac dealers nearly instantly,” said Jason Kassmeier, corporate sales executive at Sandhills Publishing. “We’re excited to partner with Dynapac North America on a larger scale and look forward to growing our business relationship as we both work toward supporting the Dynapac North America dealer group.”

“In the short time since the Fayat Group acquisition and re-entry into the market as the well-known and trusted Dynapac brand, we continue to make strides in providing the best buying experience for end users by supporting our dealer network with digital tools and new technologies,” said Jennifer Bishop, Dynapac’s marketing and communications manager. “The long-standing relationships between Sandhills Publishing’s Machinery Trader and our dealer network, together with their expertise in digital solutions, made the decision to partner a clear choice for Dynapac North America.”

Dynapac is a supplier of high tech soil and asphalt rollers, pavers and milling equipment.