Societe Generale Equipment Finance set up a new regional organization and added a new sales department and a new strategic and transverse initiatives department.

Jochen Jehmluch was appointed deputy CEO and leads the Central European division, overseeing Germany, the Czech Republic, Poland, Switzerland, Austria and Hungary. Jehmlich is member of the SGEF management committee as well as CEO of GEFA Gesellschaft für Absatzfinanzierung mbH and GEFA-Leasing GmbH, Germany.

Carsten Thorne will manage Norway, Denmark and Sweden. Thorne started his career with various positions in sales and marketing in several financial institutions such as Nevi Finans and Lefac. In 1988, he joined Elcon Finans as a salesman and was promoted to regional manager of the company’s East region in 1992. In 2004, Societe Generale Equipment Finance acquired the equipment finance activities of Elcon Finans AS, which were renamed SG Finans AS. In 2005, Thorne was appointed CEO of SG Finans AS and became a member of the SGEF management committee.

Giles Turner will be responsible for Western Europe which includes the UK, Spain, Italy (vendor), France and Benelux. Carlo Mescieri will head Italy’s non vendor activities.

Before becoming the managing director of SGEF UK, Turner held senior positions in general management, sales and asset management within SGEF UK. Between 1984 and 1995 he held various positions in sales, risk, vendor finance and management with Forward Trust and Concord Leasing, both members of HSBC Group.

Mescieri has been the CEO of SGEF Italy and SG Factorings since 2001. Before joining the Societe Generale group, he was in charge of the easing business of Deutsche Bank Italy. He also took on the position of president of ASSILEA Services. ASSILEA Services is the Italian company fully controlled by ASSILEA (National Leasing Association), in charge of supplying all the associates with services.

Danny Lam will be in charge of the Americas overseeing the U.S., Brazil and business developments in Mexico. Lam will also become a member of the SGEF Management Committee.

Lam joined SGEF US as COO in 2010 and served as deputy CEO until his appointment as CEO in September 2015. Prior to joining SGEF, Lam was president and CEO of Bell Atlantic Capital and president and general manager of American Express Business Finance.

A new sales department was also created with John Rees appointed chief commercial officer. In this new role, Rees will liaise with sales teams in the different SGEF countries with the objective of supporting them locally. In addition, Bas Hoekstra will become head of International Vendor Management. Both Rees and Hoekstra will be based in Paris.

Rees previously served as SGEF‘s head of Industry and Vendor Management since 2014. Hoekstra was previously vendor relationship director at Societe Generale Equipment Finance.

Lastly, the new strategic and transverse initiatives department will encompass strategic guidelines, transversal initiatives as well as Sogelease governance and the supervision of China. Pascale Devergies-Gilodi was appointed head of the department. Devergies was previously deputy head of the international network of Societe Generale Equipment Finance.

Societe Generale Equipment Finance is an international equipment and vendor finance specialist of Societe Generale group.