Susan Carol Creative, a public relations and marketing communications consultant for B2B clients in commercial finance, equipment finance, secured lending, banking and financial technology, rebranded as Foresight Marketing Agency to reflect the agency’s significant growth in capabilities. In addition, Anthony Trollope was named CEO of the agency, partnering with founder Susan Carol.

“What started out in 1989 as a public relations consultancy has blossomed into a full-fledged boutique marketing and media communications agency, now with decades of experience in commercial finance and technology and with key contacts at various trade journals,” Carol said. “Our new name better reflects the agency’s vision as we serve so many future-focused clients.”

“Over more than three decades, Susan has built a distinguished reputation in the industry and assembled a talented and knowledgeable, multi-disciplinary team that produces award-winning work for our clients,” Trollope said. “I am delighted to be building upon that legacy and leading the agency forward in its next successful chapter.”

An impact-driven entrepreneur and digital transformation specialist, Trollope’s experience includes marketing leadership roles with companies in industries ranging from commercial real estate to healthcare e-commerce, as well as a London-based B2B digital media company.

“I have led companies to reimagine their business processes, revitalized their revenue models and shaped cohesive brand experiences underpinned by digital transformation,” Trollope said. “My greatest strength is seeing a business holistically and identifying the most effective marketing initiatives to drive customer acquisition, accelerate revenue and grow business overall.”

Foresight’s expanded list of services now includes digital marketing to help businesses establish and enhance their online presence, reach their target audiences and achieve their marketing goals.

The agency rebranding comes as Carol shifts her focus to creative strategy and campaign planning, particularly for clients in the equipment finance industry, where she has been deeply involved since the mid-1980s.

“After 35 years at the helm, I have learned in recent years that I greatly enjoy strategic thinking and helping to craft campaigns for our clients, but I also realize our agency’s clients can benefit from more of a holistic digital marketing focus, which is a strength of Anthony’s,” Carol said. “He has proven himself a very capable and forward-thinking marketing leader throughout his career. I look forward to supporting him as our new CEO and, of course, our clients in my new role as chief strategy officer.”