Syndifi announced Heather McCoy joined the firm as the sales enablement manager. In her role, McCoy will act as the primary liaison with members of the sales team to ensure they are equipped with the right marketing resources and tools necessary to drive pipeline growth and success.

Using her sales and marketing expertise, she will be responsible for helping improve sales and client satisfaction by cultivating brand-building methodologies. Prior to Syndifi, for nearly 20 years, McCoy has been a multi-disciplinary marketing and business operations expert with a passion for helping businesses achieve their goals and streamline their overall processes while leading her own design firm.

“McCoy’s forward thinking, coupled with her operational, creative, and customer-centric skills, will be instrumental as we strive for excellence in delivering an unparalleled experience to the 325 + members of our Syndifi community,” Alistair Canal, chief growth officer at Syndifi, said. “We consider it a privilege to have Heather on our team.”

“I am very excited to be a part of the Syndifi team,” McCoy said. “I look forward to helping the company grow and expand while continuing to deliver a high level of service to our customers.”

McCoy’s diverse toolset has helped a variety of organizations in both the private and public sectors to scale, build their brand and grow their bottom line.