Targeted Lease Capital, a commercial equipment finance company, changed its name to Targeted Lending and launched a new website.

According to the company, the name Targeted Lending more accurately reflects the products and equipment finance solutions it offers businesses. Along with the rebrand, Targeted Lending refreshed its online tools, including an updated calculation tool that showcases its pick your own pricing program.

“Targeted Lending Co. makes access to affordable equipment financing attainable for businesses of all shapes and sizes, from the local coffee shop to the national manufacturing company,” Brian Gallo, CEO of Targeted Lending, said.

“We understand businesses have different financial needs, so targeted lending is what we do,” Renee Hazard, executive vice president of Targeted Lending, said.

In 2021, Targeted Lending (then doing business as Targeted Lease Capital) processed more than $400 million in equipment finance applications in industries ranging from hospitality and medical to construction and transportation, representing a 33% increase in origination from the prior year. The company also reported a 45% increase in originations in Q1/22 compared with last year.

Targeted Lending is headquartered in New York, with satellite offices in California, Washington and Colorado. Targeted Lending finances any new or used equipment or vehicle a business needs from $5,000 to $250,000.