Umpqua Bank has been recognized by Celent as a Model Bank Award winner in Customer Engagement for its human digital banking strategy and Go-To banking platform.

Umpqua was among 22 global financial institutions recognized by Celent for outstanding technology initiatives with demonstrable business benefits, industry-forward innovation, and implementation excellence.

“Our human digital banking strategy represents a transformative vision for banking in the 21st century,” said Cort O’Haver, Umpqua president and CEO. “Umpqua Go-To, our first human digital banking platform, leverages digital technology to deliver a customer experience that’s personal, scalable and differentiates us in the marketplace. We’re thrilled that Celent has recognized the unique nature of our approach and its potential to reinvent the customer experience.”

The Model Bank Award reflects Umpqua’s commitment to continually push the boundaries of what banking can and should be. Twenty years ago, Umpqua reinvented retail banking through its store-as-community-hub model, which earned the bank international acclaim for the way it transformed the banking experience, connected people and communities, and deepened customer loyalty. Umpqua’s Go-To platform embodies the same commitment to keeping people at the center of banking in an increasingly digital world.

A case study developed by Celent in conjunction with Umpqua’s recognition noted the bank’s evolution as an innovator:

“As consumer preferences evolve, Umpqua’s strategy remains consistent: deliver an extraordinary experience across all customer touchpoints – experiences that reflect and complement the distinct customer experience the Company is known for. Umpqua sought a way to continue to deepen customer engagement even as customers visit branches less often. After establishing a reputation for physical branch innovation, Umpqua has now distinguished itself in the digital realm.”

Celent is a global research and advisory firm for the financial services industry. Its annual Model Bank Awards program recognizes the best practices of technology and usage in different areas critical to success in banking.