Lee Bergeron and Jim Reid joined United Leasing and Finance as vice president of Sales and director of Syndication, respectively.

“We are very fortunate to have the high caliber of leadership and successful track records of Lee and Jim in our organization. They are industry experts possessing tremendous professional credentials who will lead ULF to new levels of growth and profitability,” said Martha Ahlers, ULF vice president and chief operating officer.

Bergeron, who will leads the sales team, brings a background in financial services, commercial equipment leasing and commercial lending, having spent the majority of his career with GE. He began as a senior account executive and took on roles of increasing responsibility over the years to include key senior executive responsibilities in GE’s commercial finance and leasing sectors.

Reid has been employed with ULF since January 2013, serving as the director of Business Development. In his new role he will utilize his industry experience and network to focus efforts on expanding relationships with key syndication partners as well as identifying new niche opportunities. Possessing more than 30 years of equipment leasing experience, Reid had previous senior sales and business development roles with Leasing Group, Sony Financial Services, Heller Financial and Dana Commercial Credit.

“I am very excited to have both Lee and Jim on our team,” Ahlers said. “They are talented individuals of high integrity who will take the company to historic levels of success.”

UFI, along with Professional Transportation and Romain Automotive Group, is part of United Companies, a privately owned corporation founded in 1964.