Utah Business named Justin Nielsen, founder and CEO of Onset Financial, a 2022 CEO of the Year. Nielsen also received this honor in 2020.

“I am incredibly humbled to be recognized as a Utah Business CEO of the Year,” Nielsen said. “When I started Onset nearly 14 years ago, there was no way I could foresee the innumerable successes, challenges and global economic events that would lead Onset to where it is today. Through it all, I am grateful that I have the phenomenal Onset team behind me; it is with their hard work that Onset continues to break records.”

Onset Financial set a company record with more than $500 million in new business volume in 2021 and the company has already racked up a funding total of nearly $100 million in 2022.

“Justin possesses a unique mix of talent rarely found in a single individual,” Remington Atwood, CFO of Onset Financial, said. “He has amazing instincts and extensive knowledge of sales, documentation, credit and legal processes, but above all, Justin’s integrity sets him apart.”

“Justin is a standout leader; there is no one like him.” Melinda Haynes, president of Onset Financial, said. “He is always looking ahead, navigating incredibly complex situations, filling the room with contagious amounts of positive energy, focused on integrity and inspiring the team to do more, proving that high goals can be set and shattered. Justin is the leader that makes Onset so successful.”