“Western Equipment Finance continues to expand our nationwide presence with the additions of Marie, Austin and Bobbie,” Laurie Bakke, president of Western Equipment Finance, said. “The new team members are located across the country, but they have a shared commitment to our industry, our customers, and our core values.”
DeWitt is a collections and remarketing specialist. She will manage past due accounts, remarket equipment, identify residual positions and coordinate equipment inspections. DeWitt spent 20 years at Marlin Business Services in residual marketing, repossessions, collections and customer service roles. She is based in Mount Laurel Township, NJ.
Eiler is a national business development manager based in Rochester, IN. He will focus on new business development opportunities and identifying and structuring program relationships with franchisors and franchisees. For the past 10 years, Eiler worked in credit analysis and franchisee finance management roles with Independent Purchasing Cooperative.
Rota is an asset manager based in Northampton, PA. She will manage equipment valuations, repossession and remarketing functions, and third party contractors. For more than 30 years, Rota worked for Action Machinery. Her most recent role was in asset recovery and sales.
In addition to these hires, the company recently opened a new office in Marshall, MN. Six team members are located in the Marshall office.
“Our company’s roots and headquarters remain in Devils Lake, ND,” Bakke said. “At the same time, we are very excited to grow our company through the new Marshall office and through our new team members who work remotely.”
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