Western Equipment Finance Adds Three to Team

Marie DeWitt, Austin Eiler and Bobbie Rota have joined Western Equipment Finance.

“Western Equipment Finance continues to expand our nationwide presence with the additions of Marie, Austin and Bobbie,” Laurie Bakke, president of Western Equipment Finance, said. “The new team members are located across the country, but they have a shared commitment to our industry, our customers, and our core values.”

Marie DeWitt
Austin Eiler
Bobbie Rota

DeWitt is a collections and remarketing specialist. She will manage past due accounts, remarket equipment, identify residual positions and coordinate equipment inspections. DeWitt spent 20 years at Marlin Business Services in residual marketing, repossessions, collections and customer service roles. She is based in Mount Laurel Township, NJ.

Eiler is a national business development manager based in Rochester, IN. He will focus on new business development opportunities and identifying and structuring program relationships with franchisors and franchisees. For the past 10 years, Eiler worked in credit analysis and franchisee finance management roles with Independent Purchasing Cooperative.

Rota is an asset manager based in Northampton, PA. She will manage equipment valuations, repossession and remarketing functions, and third party contractors. For more than 30 years, Rota worked for Action Machinery. Her most recent role was in asset recovery and sales.

In addition to these hires, the company recently opened a new office in Marshall, MN. Six team members are located in the Marshall office.

“Our company’s roots and headquarters remain in Devils Lake, ND,” Bakke said. “At the same time, we are very excited to grow our company through the new Marshall office and through our new team members who work remotely.”

Like this story? Begin each business day with news you need to know! Click here to register now for our FREE Daily E-News Broadcast and start YOUR day informed!

Leave a comment

View Latest Digital Edition

Terry Mulreany
Subscriptions: 800 708 9373 x130
Susie Angelucci
Advertising: 484.459.3016

View Latest Digital Edition

Visit our sister website for news, information, exclusive articles,
deal tables and more on the asset-based lending, factoring,
and restructuring industries.