Wintrust Commercial Finance (WCF), a division of Wintrust Asset Finance, named Shane Butler and Charlie Fox direct originators for its newly formed East region division. Butler and Fox will report to Keith Tornichia, vice president of new business development and East region manager. In their roles, Butler and Fox will be responsible for direct originations in WCF’s direct lease and loan activities in the East region.

Based out of Connecticut, Butler has spent more than 17 years in the financing industry. Previously, he held senior sales roles throughout the country at Banc of America Leasing, RBS/Citizens and GE Capital.

“I am extremely excited about joining a growing organization that has quickly become a major leader in the equipment finance industry,” Butler said. “Under their strong management and leadership, and with my previous experience, I am certain we are going to excel upon our goals given their client-first mentality.”

Fox, based out of North Carolina, has more than 12 years of senior sales experience originating and structuring transactions in the mid-to-large-ticket equipment finance market for GE Capital, Equify and Pitney Bowes.

“I am truly looking forward to this opportunity,” Fox said. “WCF is doing an unprecedented job in the market and has clearly positioned themselves to surpass competitors, while also always doing the right things by their customers.”

“Shane and Charlie’s proven successes, coupled with their devotion to their customers, make these additions a tremendous start to our East region team,” Tornichia said. “Now we have set the proper groundwork for our customers that are prospering in the East region, and I am looking forward to the growth and future of this region with them.”

WCF is an equipment-focused financing group, headquartered in Frisco, TX, offering loan and lease products to commercial companies throughout the United States. Focus industries include transportation, construction, manufacturing, energy services, aviation and turnkey property, and plant and equipment. WCF is a part of Wintrust Financial.