Sheffield Financial, a division of Truist Bank, and BRP, a provider of powersports products, propulsion systems and boats, renewed their long-term retail financing agreement in the U.S., extending a partnership that began in 2009. read more

APR 9, 2024 - 6:54 am

Powersports finance company Sheffield Financial, a division of Truist, and Kawasaki Motors, a manufacturer of motorcycles, ATVs, side by sides vehicles and Jet Ski personal watercraft, extended their long-term retail financing partnership. read more

APR 5, 2024 - 6:43 am

Sheffield Financial and American Honda Motor agreed to renew a multiyear financing services program agreement, effective immediately. read more

DEC 1, 2021 - 5:58 am

Sheffield Financial, a division of Truist Bank, and Tohatsu America agreed to a multiyear financing services program agreement. The agreement allows Sheffield to provide lending services to Tohatsu customers through the Tohatsu dealer network. read more

OCT 20, 2021 - 6:23 am

Sheffield Financial, a division of Truist Bank, and Suzuki Marine agreed to a financing services program agreement. Suzuki Marine offers an array of outboard motors, including an all-four-stroke lineup. read more

SEP 29, 2021 - 5:57 am

Sheffield Financial, a division of Truist Bank, and Kawasaki Motors agreed to a multi-year financing services program agreement. read more

MAR 22, 2021 - 6:17 am

Sheffield Financial, a division of Branch Banking and Trust Company, signed a five-year agreement with GOLDPoint Systems effective immediately. read more

AUG 17, 2018 - 6:01 am

Sheffield Financial, a division of Branch Banking and Trust, and Kawasaki Motors, agreed to a multi-year financing services agreement, effective immediately. read more

DEC 21, 2017 - 6:48 am

Sheffield Financial, a division of Branch Banking and Trust, named Jeff McKay president effective April 1. read more

MAR 21, 2017 - 7:00 am

Sheffield Financial, a division of BB&T, announced Jeff Ellison has been named president. The position was held previously by Jack Snow who will continue to serve as Sheffield’s CEO. read more

AUG 2, 2016 - 7:39 am