Sheffield Financial and BRP Extend Long-Term Retail Financing Partnership

Sheffield Financial, a division of Truist Bank, and BRP, a provider of powersports products, propulsion systems and boats, renewed their long-term retail financing agreement in the U.S., extending a partnership that began in 2009.

Through the partnership, BRP dealers benefit from “live” dealer support seven days a week, competitive rates, rapid funding and flexible loan terms. BRP dealers also have access to Sheffield Financial’s newest technology, including a mobile-friendly online prequalification and a unique dealer URL and QR code. These tools can integrate across various marketing channels, including websites, text messages, emails and showroom hang tags. BRP customers can receive an online prequalification decision with no impact to their credit, enabling them to transition to formal financing, either online or at a BRP dealer.

“As a trusted BRP partner, Sheffield Financial is excited to continue offering innovative financing options that drive growth and success for BRP dealers and enhances the purchasing experience for BRP powersport and marine enthusiasts,” Susan Andersson, head of national accounts at Sheffield Financial, said.

“Going on 15 years of partnership with BRP and our dealers, Sheffield has helped a wide range of consumers and outdoor enthusiast access ownership of our industry-leading products and create memories with their friends and family,” Sandy Scullion, president of powersports and marine at BRP, said. “We look forward to continuing working with Sheffield to offer financing products that are competitive and that elevate the experience at the dealership.”

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Terry Mulreany
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