The Alta Group appointed Damian Broadbent managing director of advisory services for equipment leasing, asset finance and manufacturing companies in Asia Pacific and for those considering expanding in the region.

Broadbent has executive management experience in the industry, having led operations in the Asia Pacific region for equipment leasing and asset finance companies, including DLL and Macquarie. He most recently served as chief executive and managing director of CSI Asia Pacific, a subsidiary of Tokyo Century Corporation, an independent technology lessor, where he devised and implemented a turnaround strategy and boosted profitability.

Broadbent’s expertise includes advising businesses on equipment/vendor leasing; funding, capital management and private equity; mergers and acquisitions, strategy development and review; financial partnership selection; business model assessment; investment decision analysis; and asset management.

“Damian has a wealth of on-the-ground experience in equipment leasing and asset finance throughout Asia Pacific, which is an important region for our clients,” John C. Deane, CEO of Alta, said. “We are delighted he is on board and leading our advisory services there.”

Based at the center of the region in Kuala Lumpur Malaysia, Broadbent has links across the region, and will have responsibility for business in Greater China (China, Taiwan and Hong Kong), ASEAN (Singapore, Malaysia, Thailand, Vietnam, Laos, Cambodia, Philippines and Indonesia), Japan, Australia and New Zealand.

“I am delighted to be joining The Alta Group and their world class team, which has such deep industry experience and a reputation for excellence,” Broadbent said. “Asia continues to be a major developing market for all aspects of the asset finance industry. Lessees are seeking to invest in the best available technology and utilize operating rather than capital budgets. Lessors and funders are seeking continued growth and to secure market share and revenue streams in the world’s fastest growing economies.”