This past weekend, Amur Equipment Finance officially celebrated the grand opening of the company’s newly renovated and expanded headquarters in the heart of the Railside Business Improvement District in Grand Island, NE. The company also celebrated the 25th anniversary of its founding. In connection with this milestone, the company also solidified its commitment to serve small businesses in the U.S., debuting an entirely new digital presence in which every aspect was determined by customers. Through detailed customer research and data analysis, every touch point of the digital experience was designed to cater to small business owners and their rapidly evolving needs. As part of a brand and digital transformation, Amur Equipment Finance will now be known simply as Amur.

“The past few years have exposed a gap between the financial needs and the offerings in the marketplace for small businesses,” Jacklynn Manning, vice president of marketing at Amur, said. “By digging deep into the needs of the small business community, we are introducing a brand and digital transformation which is customized and personalized to the unique small business owner and their needs in an effort to prove to our customers that ‘We’re Big on Small.’”

“For well over a year, we have positioned Amur to champion small businesses and have listened to our small business partners along the way,” Todd Wainwright, senior vice president and head of commerce and strategic partnerships at Amur, said. “Everything Amur does moving forward will be centered on fulfilling the needs of small businesses and providing them with the financial tools they need to grow and succeed.”

As part of a celebration worthy of a new headquarters, a new vision for the future and a brand evolution incorporating a complete digital transformation, Amur welcomed thousands from the Grand Island, NE, community for live entertainment and free food trucks over the course of the past weekend. Roger Steele, mayor of Grand Island, and Cindy Johnson, president of the Grand Island chamber of commerce, spoke at the event.