AP4 Capital Selects Ivory Consulting’s SuperTRUMP



Ivory Consulting announced that AP4 Capital, a specialty finance advisory firm, selected SuperTRUMP to assist its investor clients evaluate and structure complex, after-tax leases.

“Ivory Consulting is pleased to support AP4 Capital as they work with their clients to meet the growing demand of tax lease consultation services resulting from the recent tax law changes,” said Edmund Wong, Director of Sales Operations, Ivory Consulting. “We are glad to be once again working with the principals at AP4 and to know that SuperTRUMP is a required element in AP4’s highly seasoned approach to evaluating and structuring complex after-tax leases.”

“SuperTRUMP is the right tool to support our engagements that typically involve large, complex transactions across a broad spectrum of asset classes,” said Steve McConnell, AP4 Capital. “I’m confident that having SuperTRUMP will help us provide our customers with unmatched expertise in this new regulatory environment.”

For over 35 years, Ivory Consulting has been the leading provider of equipment lease and loan software, software customizations and consulting services for the equipment finance industry. Ivory’s flagship product, SuperTRUMP, is the proven solution for modeling and pricing complex leases and loans and is trusted by 8 of the Monitor top 10 companies. Ivory Consulting Corporation is privately held and headquartered in Walnut Creek, CA.

AP4 Capital is a limited liability company, founded in January 2014, as a successor to Applecross Partners, which was founded in 2002. The principals represent over a century of experience and expertise in specialized structured finance and leasing. The firm is a full-service leasing and project finance advisory group.

AP4 works in a number of asset related areas, its primary concentration is in large-ticket leasing, project finance, and small-ticket securitization, including structured portfolio financing. AP4 consulting areas are comprised of a broad spectrum of leasing and real estate services to evaluate, value, create strategy, unwind or restructure complex transactions to maximize tax efficiencies in a dynamic regulatory environment.

Over the past two decades, the principles of AP4 have closed over $20 billion in transactional value. The key competitive characteristics of the company includes a highly seasoned perspective in evaluation and structuring, with strong credit and risk management analysis for the client’s advantage. The AP4 strategic analytics consists of individually developed mathematical modeling, allowing AP4 and their clients the ability to work through the negotiation process and close deals effectively and on time.

AP4 enjoys intimate and longstanding relationships with key leasing industry players in all segments of the market. AP4 specializes in the strategic sourcing, with an emphasis on the analytic driven structuring and price modeling, resulting in the placement of large leasing portfolios for the benefit of their clients.


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