UniFi Equipment Finance added Brian Bittner to its team as vice president/ relationship manager. In his role Bittner will be focused on growing UniFi’s industrial vertical.

Brian brings with him a wealth of experience in the finance business, spanning decades, and working with industry leaders, such as Toyota and GE Capital.

“Brian had 17 years with Toyota, calling on dealers, and brings a wealth of knowledge to UniFi. Brian’s success and background match perfectly with our culture as we’re more focused on building lasting partnerships than ‘one size fits all’ programs at UniFi,” says RJ Grimshaw, president and CEO for UniFi. “Some things are handled best with one-on-one interaction, so we make it easy to work directly with UniFi. Our people take action based on what needs to be done without letting ‘the system’ get in the way.”

Headquartered in Ann Arbor, MI, UniFi Equipment Finance operates in the small ticket vendor space and has funded more than 85,000 transactions, totaling over $1 billion. It is a wholly owned subsidiary of Bank of Ann Arbor.