Sudhir Amembal, CEO of Amembal & Halladay and an affiliate of Rinaldi Advisory Services, will instruct his second one-day interactive virtual leasing seminar of 2024 on July 17. The seminar, titled “Winning with Leasing,” is an extract from the Amembal & Halladay’s live seminar, which has been attended by more than 35,000 equipment finance professionals.

Amembal’s first seminar of the year will be held on May 30 and was sold out within three weeks of its announcement.

The event is geared to newcomers and those in the front office, and will provide insight into the world of leasing while delivering knowledge, approaches and tools for sales and marketing professionals to win incremental transactions. The event also will aim to explain the benefits of leasing, the tax and accounting impact to customers, the customer motivations to lease, deal-clinching responses to commonly encountered objections, the significance of product differentiation and how to outsmart competition.

“I want to assure that meaningful training is extremely affordable so that cost is not a barrier for companies seeking to train all their newcomers and their entire sales teams,” Amembal said. “Hence, we are offering this one-day virtual seminar at $175 per person. The price includes a workbook, which will serve as a perpetual reference guide.”