Channel Partners Capital has launched Channel Partners Equipment Finance Group, strengthening its commitment to its equipment finance partners’ success.

Cindy Fleck has joined CPC to lead the newly established Equipment Finance Group as senior vice president. Fleck helped launch Channel Partners in 2009. In 2010, she joined GreatAmerica as a national sales manager and more recently served as VP of Sales for its construction industry niche. Prior to GreatAmerica, Fleck had a nearly 20-year career with Manifest Funding Services, fka Schwans/U.S. Bank, where she held leadership positions as credit manager, regional sales manager, director of Marketing and director of Sales.

CPC, in its 11th year, will leverage its balance sheet, core competencies and experience to build an equipment finance solution requested by its partners. It will utilize its existing LOS/LMS systems to accommodate equipment finance transactions and have invested over a quarter of a million dollars in a credit risk model that includes over 130,000 records and 250 million data points.

Leveraging this new model with its data analytics capabilities and technology platform will allow CPC to deliver a robust, end-to-end system that gives control of the financing process to the partner, along with a flexible credit window and processes delivering a fast, easy and consistent customer experience.