Citi Enters Private Label Credit Card Program with Toro
DEC 22, 2016 - 7:06 am
Citi Retail Services announced a long-term agreement with The Toro Company for a revolving private label credit card program in the U.S. Under the new agreement, Citi will offer and service Toro and Exmark OEM-branded cards available throughout Toro’s dealer network.
“This new partnership with The Toro Company is a great opportunity for us to enter the power equipment space with an industry-leading provider,” said Craig Vallorano, head of Citi Retail Services. “This agreement allows us to utilize and expand our deep expertise in consumer and commercial private label credit, helping solidify our leadership position in the dealer distribution market space.”
The Toro Company had $2.4 billion in fiscal 2016 sales across its businesses that help customers care for golf courses, landscapes, sports fields, public green spaces, commercial and residential properties and agricultural fields.
The new program will provide Toro and Exmark dealers with point of sale processing, new to industry marketing promotions and more flexible financing terms designed to provide enhanced value to customers, and drive incremental sales and loyalty. The partnership is slated to take effect immediately, with Toro and Exmark dealers being able to take advantage the new services resulting from the agreement.
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