CWB Franchise Finance Provides CRAFT Beer Market Facility



CWB Franchise Finance, a division of CWB Financial Group, provided a multi-product loan facility to CRAFT Beer Market, a Canadian restaurant brand with locations in Vancouver, Calgary, Edmonton, Ottawa and coming soon to Toronto. The funds will be used to consolidate and refinance existing corporate debt as the company grows their presence within targeted markets across Canada.

“We’re excited to partner with PJ L’Heureux and the team at CRAFT,” said Jacob Mancini, senior manager of CWB Franchise Finance’s restaurant division. “CWB is committed to working through flexible deals with our restaurant clients looking to grow their businesses. CRAFT’s strong growth profile is based on a unique concept which leverages a number of relevant trends in the space, including craft beers and fresh food with farm-to-table options. The financial solutions we’ve provided reflect both the strength of CRAFT’s concept, and the strength of its management team. Opportunities like this one are an excellent example of how we can offer attractive structures that make sense for our clients.”

“Our growth in targeted markets across Canada has been very strong, and the broad range of products provided by CWB gives us what we need to continue to grow,” said PJ L’Heureux, founder and CEO of CRAFT. “We are excited to open our second Calgary location on October 5, 2017, and our flagship store in downtown Toronto is on track to open within a few months. These are big milestones for us, and our relationship with CWB is a key part of the story. We’re confident CWB’s specialized and focused approach to lending in the restaurant space will be beneficial to us.”

Previously GE Capital Canada’s franchise financing arm, CWB Franchise Finance specializes in financing for regional and national restaurants and hotels.


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