American Lease Insurance Agency (ALI) has appointed Colleen Daly-Tinkham to the post of chief marketing officer. In this new role, Daly-Tinkham will expand and focus ALI’s marketing efforts to small-ticket equipment and vehicle leasing and financing companies and their brokers and vendors and small-business customers.

Daly-Tinkham is a 25-year marketing veteran in the equipment finance industry who served 15 years as a vice president of Key Equipment Finance, and previously as director of marketing for American Express. She served as chair of the communications committee of the Equipment Leasing and Finance Association (ELFA) and is a member of the editorial board of the Monitor.

Daly-Tinkham will report directly to ALI President Steve Dinkelaker, who remarks “We’re very pleased to welcome Colleen to ALI: her proven marketing expertise in the equipment finance industry makes her a strategic asset to help us leverage new channels to engage with clients and prospects. This will enable ALI to continue to grow as a valuable resource for the equipment finance industry, fulfilling our commitment to protect clients and their customers in challenging times.”

American Lease Insurance has been delivering comprehensive portfolio protection via the automated ALI Program to major equipment leasing and financing companies throughout North America since 2000. In 2018, the ALI Program was expanded to include leased and financed commercial vehicles of all types.