ELFA Reveals Agenda for 2021 Operations & Technology LIVE!



The Equipment Leasing and Finance Association unveiled the agenda for ELFA Operations & Technology LIVE!, an interactive virtual conference on Sept. 14. The conference will provide direction and support for equipment finance companies using technology to improve business processes, enhance customer satisfaction and increase operational effectiveness.

“We think everyone in ELFA will benefit from attending Operations & Technology LIVE!,” Jennifer Martin, chair of the ELFA Operations & Technology Committee, which is involved in planning and hosting the conference, said. “This year’s theme, ‘The Future of Work,’ is not just about technology; it’s about answering the questions we all have regarding what’s in store for our workplace and our workforce. Anyone who’s leading through these rapidly changing times, anyone who’s hoping to return to the ‘old’ office but in ‘new’ ways and anyone interested in how their company may evolve, should attend. We look forward to connecting and exchanging ideas with as many members as possible on Sept. 14!”

Highlights from the ELFA Operations & Technology LIVE! agenda include:

  • The Future of Work – Keynote by Brian Solis, global innovation evangelist at Salesforce and best-selling author, digital anthropologist and futurist
  • The Composable Enterprise – Seize market opportunities and respond to disruption while maintaining resilience
  • Innovating Apart – Thrive with a distributed workforce
  • Every Leader is a Technology Leader
  • Leadership in Times of Uncertainty
  • Considering Unconscious Bias in Design and Technology
  • You Can’t Digitize Humanity
  • The End of LIBOR – Transitioning from LIBOR to Replacement Rates
  • State of the Equipment Finance Industry – Presented by Kris Snow, board chair of the ELFA and president of Cisco Systems Capital
  • Operations & Technology Excellence Award Showcase – Featuring the 2021 award winner, Chicago Freight Car Leasing. Plus: Attendees can stop by the virtual lounge to talk with two “spotlight” companies who submitted for the award: Kwipped’s APPROVE and Canon Financial Services’ Apollo
  • Virtual Networking Reception – Connect with colleagues and exchange best practices on hot topics, including operations, technology, going back to work, overcoming pandemic fatigue and leading the future of work: share your company’s approach.

Attendees also will have access to a host of accounting-related sessions at the ELFA Lease & Finance Accountants LIVE! virtual conference, which will be held concurrently on Sept. 14. Attendees may participate in both conferences at no extra cost.

The members of the 2021 Operations & Technology Committee who are helping to plan Operations & Technology LIVE! include

  • Jennifer Martin, Senior Vice President of Sales Enablement and Initiative Support, Key Equipment Finance (Committee Chair)
  • Chad Carlson, Professional Services Manager, Tamarack Technology
  • Tina Cartwright, CLFP, Senior Vice President of Information Technology and Operations, Equipment Finance, U.S. Bank Equipment Finance
  • Andrew Cotter, Executive Vice President and Chief Information Officer, Somerset Capital Group
  • Keelie Fitzgerald, Senior Vice President of Marketing, Odessa
  • Keith Goepfert, Solutions Architect, Huntington Equipment Finance
  • Peter Haug, Product Manager, LTi Technology Solutions
  • Ron Meyer, Senior Business Advisor, Linedata Lending and Leasing
  • Steve Nelson, Senior Vice President and Director of Operations, TD Equipment Finance
  • Lisa Nowak, Lead Product Manager, IDS
  • Sheila Oliver, Global Product Manager, Retail Product Families, John Deere Financial
  • Candace Reinhart, CLFP, Senior Vice President of Operations & Syndications, CoreTech Leasing
  • Tawnya Stone, CLFP, Vice President of Strategic Technology, GreatAmerica Financial Services
  • Denis Stypulkoski, Founder and Principal, Reimagine Advisors


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Terry Mulreany
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