Baker Hill, a provider of technology solutions for common loan origination solutions, relationship management, smart data analytics and revenue enhancement solutions, announced that First Commonwealth Bank has chosen to implement the Baker Hill AppLink with Bank2Business origination solution to optimize their online lending process.

AppLink is the latest innovation from Baker Hill that will enable First Commonwealth to increase efficiencies by expediting the completion and processing of online loan applications. Loan officers and customers alike will experience a faster, easier application process with pre-populated customer data from First Commonwealth’s linked database. The bank will also be able to easily share digital applications between branches, expedite loan decisions, and interact with customers via the web-based solution.

“We want our business lending process to be as fast and simple for our customers as possible,” said Linda Larotonda, SVP Consumer Credit Services at First Commonwealth. “With AppLink, we can take advantage of a secure online interface that lets our relationship managers quickly and easily complete a loan application, then share information between the field and our underwriting center to expedite the decisioning process and drive loan volume.”

“Customer expectations for speed and service are high in today’s digital marketplace,” said Naseer Nasim, chief executive officer for Baker Hill. “We’re helping our clients work smarter and streamline processes to improve both efficiency and service. Solutions like AppLink enable our clients to use innovative tools to strengthen their customer relationships and ultimately drive profitability.”