First Financial Bankshares Hires Morton as EVP of Credit Administration in Houston

Abilene, TX-based First Financial Bankshares, the financial holding company for First Financial Bank, hired Keith Morton as executive vice president of credit administration in Houston.

“Keith’s extensive background and experience in commercial banking are assets that will contribute to First Financial Bank’s lending success,” Luke Longhofer, executive vice president and chief lending officer of First Financial Bankshares, said. “His expertise will provide immediate value to our sound lending efforts as we continue to serve our customers and communities.”

In his role, Morton will oversee the credit functions for regions in the Houston area, contributing to the strategic objectives of First Financial Bankshares. His guidance in these regions will encompass all aspects of lending, including credit underwriting, loan decisioning, portfolio risk management, and compliance with bank policy and regulatory requirements.

Morton formally served as senior vice president of special assets at Capital One in Houston since 2020. He had a 20-year tenure at Capital One Bank in Houston, holding additional positions in the commercial lending group of credit underwriting manager, senior underwriter and credit analyst manager.

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