Leasepath, a provider of the cloud-first Finance Origination (LOS) and Customer Engagement (CRM) platform built for asset finance, launched its flagship product with First Financial Equipment Leasing, an Orange County, CA-based independent provider of healthcare, material handling and automation, and technology equipment leasing.

“First Financial Equipment Leasing is pleased to partner with Leasepath to jointly build systems that allow us to better serve our customers and to manage our growth,” John Sandoval, chief operating officer of First Financial Equipment Leasing, said. “We’re confident that Leasepath’s platform and ability to jointly develop with our management team will help us develop IT and work systems that maximize our people’s time and decision making while minimizing any loss of data or reasoning in those decisions.”

First Financial is leveraging Leasepath to gain speed and retain and manage data in its origination process, streamlining its approval process and making it easier for users to make decisions faster and more accurately. First Financial will continue to work with Leasepath on additional initiatives and projects to further advance technology within its operating environment. With Leasepath and the Microsoft Business Applications Platform, First Financial now has an IT platform that helps it process more transactions and analyze how to win more business while still being able to modify the system to fluctuating conditions.

“Leasepath is bringing the intelligent workplace to equipment finance, and we’re still just scratching the surface of its potential,” Jeff Bilbrey, CEO of Leasepath, said. “First Financial is a dynamic, forward-thinking company that doesn’t just want to improve on yesterday’s operations; they want to be a digital organization that moves with extreme agility, and this is exactly what the cloud-first Leasepath LOS solution enables them to do today and tomorrow. We’re honored to add First Financial to our rapidly growing customer group. They are [a] very mature and ambitious team that will be making waves in our industry for years to come.”

First Financial was established in 2000 and acquired in 2019 by JA Mitsui Leasing.