GBank Financial Holdings, the parent company for GBank, appointed Tara A. Campbell executive vice president and chief operating officer of GBank. In her role, Campbell will be responsible for the management of deposit and branch operations, treasury management, online banking, commercial business development, gaming fintech and payment operations.

Campbell has more than 24 years of experience in banking, including SBA lending, deposit operations, loan operations, client services, treasury management and product implementation. Prior to joining GBank, Campbell was director of operations at Dallas Capital Bank. Campbell has led multiple bank-wide initiatives in her career, including vendor contract negotiations, implementation of Zelle and real time payments, and the Paycheck Protection Program.

“The opportunity to match my skills with GBank’s existing growth initiatives in gaming fintech, payments and credit cards was a key factor in my decision,” Campbell said.

“GBank has continued growth and capacity in its target markets. Tara understands this culture and the values that have helped drive GBank to more than 15 years of expansion.” T. Ryan Sullivan, president and CEO of GBank, said. “We are truly fortunate to have Tara join our GBank family.”

“We believe that Tara Campbell will be a valued contributor to our organization and, on behalf of our board of directors, I am pleased to welcome her to GBank,” Edward M. Nigro, executive chairman of GBank, said.