GE Survey: Optimism Builds for Recreational Vehicle Industry



According to survey results released by GE Capital Commercial Distribution Finance (CDF), optimism among dealers and other industry participants in the outlook for the recreational vehicle industry continued to increase from prior years.

Almost half (48%) of survey respondents expected sales to rise 5% to 10% next year, up from 41% who foresaw that rise in sales 12 months ago. Additionally, 31% of respondents expected RV sales to grow more than 10%.

“The state of the RV industry is strong. Vehicle sales are at near record levels and are expected to increase in 2016,” said Tim Hyland, president of CDF’s RV group. “We’re excited to watch this trend continue and are prepared to do everything we can to support our RV industry customers as they innovate and grow.”

For the fourth year in a row, travel trailers were voted by survey respondents as the most popular type of RV (with 44% of the vote). This was followed by motorhomes (34%), fifth-wheel trailers (18%), and folding camp trailers (4%).

When asked about business impact in the year ahead, the majority of survey respondents were most optimistic about consumer demand (57%). Conversely, the top concern for respondents was product affordability (34%). While the RV industry was optimistic a year ago about the availability and stability of wholesale financing options, almost a third (31%) listed it as a concern for 2016.

“Following the first rise in interest rates since the financial crisis, it’s understandable why RV industry executives are concerned about the stability of financing in 2016,” said Hyland. “However, the current environment is very beneficial for borrowing while investment yields still remain low and sales projections for 2016 at around 375,000 units, it’s easy to see why there is optimism around consumer demand.”


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