Great American Insurance Group’s specialty equipment division launched an embedded coverage solution for equipment finance companies using Salesforce, making insurance solutions available at any point in the leasing workflow.

“Equipment finance is investing in technologies that connect,” Brendan Cronin, divisional assistant vice president for Great American Specialty Equipment, said. “The leaders in this industry are streamlining the flow between customers, internal users, outside services and systems. It made sense for us to offer a Salesforce component that delivers insurance placement and tracking into that flow.”

“Salesforce has become an important platform for the industry, and we’ve seen equipment finance companies use it to solve different needs from originations to service,” Cody Sanguinetti, CFLP, divisional assistant vice president of Great American Specialty Equipment, said. “We saw an opportunity to help solve for insurance.”

The Salesforce component from Great American Insurance provides the following benefits for equipment finance companies:

• Immediate quoting and enrollment
• Reduced data entry using metadata
• Flexible support for diverse workflows

“We’ve had a great response from our clients,” Sanguinetti said. “It’s been a great complement to the investment that started with our Specialty Equipment API. We’re excited to see what is now possible.”