GreatAmerica Financial Services will now use Salesforce to streamline the equipment financing process for GreatAmerica customers across the industries it serves. These include IT, telephony, office equipment, automotive, light industrial construction and business solution software.

This implementation of Salesforce allows customers to quote monthly payments, submit credit requests to GreatAmerica and track credit applications.

“Our integration with Salesforce streamlines the financing process for our customers,” said David Pohlman, executive vice president and COO of GreatAmerica. “This automation helps them reduce errors and free up time for their business-growing activities.”