GSG Financial, a captive finance company, added Michael Winstead as a relationship manager. Winstead will be responsible for developing and expanding relationships in GSG’s Diversified Industrial vertical throughout the Southeast. He will report to Auston Bennett, senior vice president of sales, and work primarily out of GSG’s Birmingham, AL office.

“Mike Winstead is an outstanding addition to our team as he brings a deep blend of both business development and management,” said Andrew Bender, president of GSG Financial. “I know he will work tirelessly with our internal and external partners to expand our vendor penetration while continuing to deliver personalized service.”

“Mike’s deep personal relationships and expertise as a deal maker in the diversified industrial marketplace makes him a great addition to the GSG team,” Bennett said. “His area of expertise has always been a primary vertical for GSG Financial. He speaks the language and understands the market from the vendor and end-user’s perspective. He’s a great addition to our team and we are thrilled to have him join us.”

Winstead has more than 13 years of experience. Prior to joining GSG, he spent 10 years working at CraneWorks, where he held several positions. Starting as a rental manager, Winstead spent six of those years responsible for all aspects of the Birmingham business unit, from rental rates, delivery schedule, maintenance requirements and purchasing decisions to ROI analysis and P&L statements. Winstead finished his time with CraneWorks as the sales manager and directed the sales efforts for the company by identifying key industry sectors, customers and opportunities. His responsibilities included developing and executing an annual sales plan, maintaining and deepening relationships with CraneWorks largest accounts and training sales representatives while growing their territories.

“GSG has developed a strong presence in the financial services industry through a culture of hard work and a focus on the customer,” Winstead said. “My experience in the heavy equipment business has been all about adding value to the customer by providing a customized solution. I’m excited to join the GSG team.”