GSG Financial announced the formation of two new business units — End User Finance and Vendor Finance.

“Central to GSG’s growth is its ability to build best-in-class sales teams with proven expertise in each of these markets,” said GSG Financial president Kiran Kapur. “GSG has the flexibility to originate transactions across a broad range of equipment types which is essential to meeting the needs of end users.”

The End User Finance Program offers customized financing packages with flexible payment and term options. The keystone of the End User platform, GSG’s Master Lease Program, streamlines the leasing process for key capital acquisitions.

GSG’s Vendor Finance program extends partnerships to manufacturers, vendors and resellers. GSG’s sales representatives leverage their sector expertise to tailor targeted financing models to vendors.

“GSG has proven capabilities in delivering turnkey customer financing programs to vendors across a variety of industry sectors,” said Kapur. The establishment of these two business units will allow GSG to focus on sales and service delivery unique to the needs of each channel. We are excited to be investing in talent to meet those needs.”

“GSG Financial continues to build its platform for sustainable growth,” said GSG Financial CEO Andrew Bender. “Combined with our recent investments in people and infrastructure, our increased strategic focus on these markets provides the vision and structure required to attract top sales people to service our current and future customers.”