Huntington Bank appointed Tom Wirth auto finance product and strategy director.

Wirth will lead a team of 40 colleagues across product, strategy, underwriting and risk management with accountability for strengthening Huntington’s dealer outreach and product and service innovation.

“Tom has earned tremendous respect across the industry and dealer community alike,” said Rich Porrello, Huntington’s auto finance director. “We are thrilled to have him on the team to help drive our continued expansion. He has a proven strategic vision for delivering excellent customer service and aligning systems and processes essential for elevating performance and driving strategic growth.”

Wirth joins Huntington with more than 25 years of experience in auto finance, most recently as senior vice president, indirect line of business manager and national retail executive at U.S. Bank where, over the last 16 years, he helped grow auto finance assets under management to $25 billion.

“Huntington is renowned for customer-focused relationships and ingenuity,” said Wirth. “Expect that to continue, as we concentrate on helping a growing portion of the dealer community embrace a full suite of financial strategies that help their businesses perform.”

Wirth served as vice chairman of the Consumer Bankers Association auto finance committee. He has also been involved with the Association of Consumer Vehicle Lessors legal committee and is a past member of the National Vehicle Leasing Association.