Jupiter Financial, a provider of commercial equipment financing solutions, is rebranding as Jupiter Equipment Finance. This rebranding reflects the company’s commitment to providing equipment financing solutions to businesses across the U.S. With a renewed focus and expanded offerings, Jupiter Equipment Finance is poised for growth in the ever-evolving equipment finance sector.

Over the years, Jupiter Financial has gained a reputation for its customer service and expertise in equipment financing, assisting businesses in various industries with financing needs. As Jupiter Equipment Finance, the company aims to take its services to the next level by providing a wider range of tailored solutions and reaching an even broader audience.

The rebranding will take effect immediately. All existing and future equipment manufacturers, dealers and distributors selling equipment and small businesses needing to finance equipment will continue to benefit from Jupiter Equipment Finance’s commitment to helping businesses finance the equipment they need to achieve their goals.

Existing customers will not be affected by the rebranding. They will continue to receive the same service and support they have come to expect from Jupiter Financial, now under the name Jupiter Equipment Finance. Customers, vendor partners and stakeholders will see the new name and branding in all company communications and materials moving forward.

“The decision to rebrand as Jupiter Equipment Finance reflects our specialized focus on providing equipment finance offerings, our dedication to vendor and customer success and market expansion,” Sean Coburn, president and CEO of Jupiter Equipment Finance, said. “Businesses need to have quick and easy access to financing. They often need to make decisions quickly to maximize opportunities and we are there for them to find solutions that work. Our core strength lies in creating customized options that fill the gaps of traditional banks. With 78% of businesses investing in and financing their equipment to maintain a competitive edge, Jupiter Equipment Finance is well-prepared to help facilitate this growth.”