Justin Nielsen, CEO of Onset Financial, was named a contender for Entrepreneur of the Year, Utah Region by EY. The award is part of EY’s work in identifying and supporting business leaders who demonstrate extraordinary success in areas such as innovation, financial performance and personal commitment.

“I’m honored to be selected as a finalist for such a prestigious award,” Nielsen said. “It would never be possible without Onset’s outstanding team.”

Nielsen founded Onset in 2008 with the mission to create a world-class equipment leasing company. Since 2010, Onset has experienced an average of 50% year-over-year growth. Onset employees credit the growth to Nielsen’s dedication to customers, his commitment to financial technology and his ability to create a superb corporate culture.

“I first started working with Justin over 10 years ago and immediately gained an appreciation for his vision and passion,” said Charlie Sumpter, VP of business operations at Onset Financial. “I am fortunate to be able to work with such a talented leader on a daily basis. He cultivates greatness in everyone he works with, passionately pursues excellence, and fights for the success of both his own company and Onset’s clients. A great leader helps unlock the best in those they work with, and Justin has undoubtedly done so for me. This recognition is hard-earned and well deserved.”

Now in its 31st year, Entrepreneur of the Year remains one of the pre-eminent competitive awards in the world for entrepreneurs and leaders of high-growth companies.

Winners will be announced at a Gala in Salt Lake City on June 10.