Regions Financial hired John Jordan as head of retail within its consumer banking group. Jordan will lead an organization of more than 7,500 associates, including frontline branch teams, regional branch-banking leaders and support staff.

“Across our retail banking division, we’re united by a commitment to serve consumers and small-business owners with advice, guidance, tools and technology to help people build greater financial confidence and achieve the goals that matter most to them,” Kate Danella, head of consumer banking for Regions, said. “John’s extensive banking background, his focus on associate development and customer experience, and his successful leadership of large initiatives will help us further enhance how we serve consumers every day. Our goal is to serve on the leading edge of the fast-changing retail environment and consistently deliver the right blend of high-touch and high-tech service to create unmatched customer experiences.”

Regions’ retail banking team is part of its broader consumer banking organization that serves 4.5 million consumer households and small business customers through branches in 16 states and beyond. Services are delivered in Regions’ primary markets through branch, digital and phone channels, as well as mortgage loan officers. Services also extend outside Regions’ primary banking footprint through point-of-sale home improvement loans offered by the contractor network of EnerBank, Regions’ home improvement finance division.

Jordan joined Regions from Bank of America, where he spent more than 20 years in retail banking and wealth management as well as client experience, strategy, national sales and service operations, products, programs, and analytics. Highlights of his tenure include the launch of the Bank of America Preferred Rewards program. In his most recent position, Jordan led The Academy, a team of coaches and learning professionals providing onboarding and education to more than 150,000 Bank of America employees each year.

As head of retail for Regions, Jordan will report directly to Danella. His responsibilities include oversight of the consumer bank’s retail branches, management and support teams, as well as the organizations directing retail sales and fair lending. His appointment went into effect on April 1.

“John understands the critical role well-trained and highly engaged associates serve in meeting customers’ needs and driving innovation that’s focused on the customer benefit and not just the technology,” Danella said. “We look forward to learning from his insight and expertise.”

“I know I’m joining a team with tremendous pride — one that’s focused on customers and known for personalized care and attention,” Jordan said.  “Whether it’s planning for your child’s education, buying a first home or looking forward to retirement, what we do to help customers build financial confidence will have a beneficial impact for years to come. I’m excited about our team’s opportunity to build on Regions’ incredible culture of caring and purpose-driven work. We’re fulfilling Regions’ mission to make life better for our customers and communities in a real and tangible way.”