Lisa Hook, the former CEO of Neustar and Sunrocket, will join Ritchie Bros.’ board of directors on Nov. 1.

“We are pleased to welcome Lisa as our newest director. Her vast and diverse experience of transforming and scaling businesses with technology adds a valuable perspective to our board” Erik Olsson, chairman of the board for Ritchie Bros., said.

“I am excited by Lisa joining the board and helping Ritchie Bros. achieve our strategic vision to be the trusted global marketplace for insights, services and transaction solutions for our valued customers,” Ann Fandozzi, CEO of Ritchie Bros., said.

“I am honored to join Ritchie Bros., an iconic company forging an exciting path to global leadership in providing a full suite of services for companies in the commercial assets space.” Hook said.

Hook is currently on the boards of Fidelity National Information Services, a provider of banking and payment solutions; Philip Morris International, a tobacco company; Ping Identity Holding, a pioneer in intelligent identity for enterprises; and CubeIQ, a private company in location intelligence. She is also a senior advisor at Partners Group Holdings, a private markets investments manager, and chair of the founder’s council for Trilantic Capital Partners, an independent private equity investment advisor. She previously was the CEO of Neustar, an information services company focused on cloud-based workflow solutions for marketing analytics, risk/fraud and credit analytics and threat intelligence, all connected by its real-time unified identity (OneID) platform. Prior to Neustar, Hook was the CEO of Sunrocket, a cloud-based voice-over IP service provider, and she also held various leadership positions at AOL and Time Warner.