Ritchie Bros. Sells More Than $50MM in Equipment at Rocky Mountain Region Auction

DEC 9, 2021 - 6:20 am

Ritchie Bros. returned to the Rocky Mountain region and sold more than 3,800 equipment items and trucks from seven different locations in one online event. The two-day auction attracted more than 11,000 bidders and generated more than $50 million in gross transaction value.

Approximately 96% of the equipment in the auction, which was held Dec. 1 and Dec. 2, was sold to U.S. buyers, including 15% to buyers from Colorado, 10% to buyers from Texas and 8% to buyers from Utah. The remaining 4% was purchased by international buyers from countries such as Malaysia, Colombia and Ecuador. Leading up to the auction, online equipment views and PriorityBids per lot were both up 19% year over year.

“Our regional auctions continue to attract quality equipment from an expansive region, drawing record attendance, driving strong equipment and truck prices and exceeding customer expectations,” Chad Apland, regional sales manager at Ritchie Bros., said. “We would like to thank all the customers who participated in our Rocky Mountain events this year — thank you for your continued trust. If you have surplus equipment to sell, contact us today.”

More than 550 equipment owners consigned equipment to the Rocky Mountain regional event, including a complete dispersal of more than 500 items for Frontier Services, a midstream pipeline company based in Billings, MT.

“The auction turned out great thanks to Ritchie Bros.’ ability to reach such a wide range of buyers with their marketing,” Reid Lawson, vice president of Frontier Services, said. “They are such a professional organization with an amazing team. Now that we’ve sold our entire fleet through Ritchie Bros., we can return to our roots in agriculture and will likely be back visiting Ritchie Bros. for some different equipment in the future.”

Five Big Sellers