Ritchie Bros. is accepting consignments for its six-day Orlando, FL, auction, which will be held from Feb. 15-20, 2021.

“We’re very excited to announce our 2021 auction dates for our ‘Premier Global Auction’ in Orlando, FL, and while a lot has changed since our February 2020 Orlando event, Ritchie Bros. remains as dedicated as ever to helping customers by making buying and selling equipment easier than ever,” Kari Taylor, president of North American sales for Ritchie Bros., said. “Since mid-March, we have been conducting our auctions 100% online and have seen bidder registrations and buyer demand grow exponentially thanks to our unmatched marketing efforts and customer confidence in our online platform. For Orlando 2021 we will continue to leverage our technology and incorporate our learnings into the ultimate auction experience.”

In 2020, Ritchie Bros. has experienced an increase in website traffic of 35% to more than 27 million visits while bidder registrations are up 71% to more than 817,000 registrations. Buyers have watchlisted more than 680,000 items and made more than 300,000 PriorityBids. Ritchie Bros. has online buyers approved with more than $57 billion in purchasing power.

“Orlando is our biggest event of the year, with equipment from across the United States and around the world,” Taylor said. “This week we held our final Orlando auction of 2020 and saw online registrations increase 51% year over year. We encourage interested sellers to contact us as soon as possible. Let us start marketing your assets to buyers across the globe. Count on us to bring a world of buyers at the Premier Global Auction.”

Ritchie Bros.’ annual February Orlando auction features more than 200 acres for equipment display. The February 2020 event featured more than 13,000 equipment items and attracted more than 18,000 bidders from 85 countries.